Sway: The Irresistible Pull of Irrational Behaviour Subclass_Biology the bestselling memoir of all

the bestselling memoir of all time

We learn how the ability to recognize and then bet against streaks turned a business school dropout named David Booth into a billionaire

This book takes an exclusive

positive emotions and connections

Sway: The Irresistible Pull of Irrational Behaviour Subclass_Biology the bestselling memoir of allWhy are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near impossible to re evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in "Sway". We all believe we are rational beings, yet the truth is that we're much